Transmedia Presentation and Self-Reflection – Brief Transmedia Presentation and

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Transmedia Presentation and Self-Reflection – Brief
Transmedia Presentation and Self-Reflection – Brief
Working in small groups, you are required to produce a 10-15 minute transmedia presentation that demonstrates a nuanced understanding of global media that builds on the research conducted for your Research Blog. The Transmedia Presentation allows you to collaboratively explore and critique the globalisation of media in depth, and to present an academic argument in the form of a range of media artefacts.
For this assessment item you will critically explore the question: ‘What is the future of global media?’ You will be put into small groups based on the specific research direction and ideas outlined in the final part of your Research Blog, working together to build a picture of what the future of global media might look like, i.e. where might digitization, commercialization, conglomeration or communication practices go next? As a group you will all need to illustrate your argument with reference to media examples and independent research, consulting academic sources throughout.
Specifically, your group presentation should include and demonstrate the following:
Identify an overarching focus or question, such as a specific concept (e.g. digitization) or provocation (e.g. how can global media bring social change?) This chosen focus needs to be future-looking, and must be agreed by the module tutor.
Analyse this chosen focus in relation to the module’s relevant theoretical concepts, e.g. digitization, conglomeration, commercialisation, international communication, as well as other potentially relevant ideas such as Americanization, standardization, glocalization, homogenization, etc.
Reflect on what your group’s research reveals about the future of global media, i.e. what does it mean for media to be ‘global’ in 2020 and beyond?
The group Transmedia Presentation should consist of one collectively produced PowerPoint/Prezi presentation that includes the work of (or links to) a range of media-based extension platform materials, such as vlogs, social media pages, posters, digital magazines, games, etc., which each communicate your ideas and analysis about the future of global media via practical artefacts. (NB: the exact number of extension platform materials required depends on size of the group).
You will also need to write an individual Self-Reflection (1000 words), where you will explain how the group collaborated, evaluate the strengths and weaknesses of the group presentation, and justify your own media-making and presentation choices.
PowerPoint/Prezi Presentation (one per group)
You should think of the PowerPoint/Prezi presentation as the ‘housing’ for your group’s research project, that which brings together your collective efforts coherently.
Extension Platforms (one each)
Indeed, your Power/Point/Prezi presentation is only the housing for your 10-15 minute multimedia showcase. How you choose to use these 10-15 minutes is up to you, but it is advised that you begin with an introduction setting out your group’s approach to the research question (i.e. what is the future of global media?) and ending with a verbal conclusion where you sum up your main findings and clarify your group’s argument.
In the spirit of transmedia, you should also use this time to expand, clarify and/or provide further examples of the points and ideas laid out in your PowerPoint/Prezi slides by linking to a range of extension platforms during your presentation. You should think of this process as follows: all members of the group can use a different extension platform so to each articulate research findings, with the individual ideas explored across the extension platforms all feeding together to form an argument.
These extension platforms thus allow for much creativity on your part, and you might wish to make use of any media platform or material, including any of the following:
Photograph displays/artwork
Magazines/pamphlets/flyers
Social media sites and games
Posters and merchandise/games
Podcasts and audio pieces
Video essays and YouTube videos
Any other materials you deem relevant to exploring the research question.
Since you will be working in groups, it is advised that you meet regularly with your fellow group members so as to plan and develop your presentation, and also to assign and delegate roles. For example, while each of you will produce your own extension platform, you will also be responsible for producing a collaborative PowerPoint/Prezi presentation and for presenting the group’s work effectively and coherently. You should decide as a group which extension platforms you plan to use.
The learning outcomes of this assignment have been designed to develop your skills in key areas of enterprise, team work, creativity, research, and communication. Presenting your ideas to an audience in an engaging and creative manner, and being able to research those ideas whilst seeing engaging ways to explore an issue via different media is in many ways the bedrock of working of the media industries.
Individual Self-Reflection (1000 words)
In the Self-Reflection you must individually justify your group’s approach to the research question and your individual media-making choices, evaluating what you see to be the strengths of the overall group presentation and areas for improvement:
Identify the group working strategy (i.e. how you planned to approach and address the overarching research question); how you went about mediating different ideas and findings into a coherent presentation; how you approached the prospect of assigning specific roles to group members; how well you all worked together generally and how you overcame any issues). (***Please remember to reflect in this section on group dynamics by making use of leadership theories/styles (resources available on Minerva***).
Outline which extension platform material you made use of for your part of the Transmedia Presentation and your rationale for this platform over others.
Discuss how well you feel you applied the concepts, theoretical positions and analytical approaches from the module to your media-making artefact. i.e. which academic ideas from your Research Blog became most relevant?
Evaluate what you see to be the key strengths of the overall group project, your role within it, and any notable areas for improvement.

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