This Competency Assessment assesses the following outcome(s): MT450M1-1: Examine

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This Competency Assessment assesses the following outcome(s):
MT450M1-1: Examine how marketing strategies influence marketing decisions.
Introduction and instructions:
In this Assessment you have the opportunity to demonstrate your
understanding of concepts from your reading as applied to the scenario.
First read the background concerning the scenario company and then read
the transcript of the marketing department meeting of this well-funded
startup company. It will also provide details of which you need to be
aware to more successfully complete the Assessment.
You will choose one of three product lines you want to be responsible for.
The
first products within these three product lines that Adaptive Home
Products (AHP) will introduce to the market in three months will be offered in white, blue, black, green, and grey unless otherwise stipulated.
The
marketing director at AHP meets with her marketing management team to
begin developing the marketing strategy and marketing plan. Read the
transcript and then address the checklist items.
AHP Company Background
Marketing Department Meeting Transcript
Checklist: Based on your analysis of the information provided regarding AHP:
Describe the company’s core competencies based on the limited information in the scenario.
Identify your chosen AHP product line and summarize research on the competition on the Internet.
Based on your analysis of the company scenario, provide a general company SWOT analysis.
Explain which of Porter’s three overall marketing strategies from the Learning Activity the company should use and why.
Explain
the distribution strategy that should be used for this product line.
Should AHP consider strategic alliances for your product line? Why or
why not?
Identifying
your chosen product line, analyze how your chosen strategy above
impacts what the 4 P’s will be for one (1) of the products from your
chosen product line.
Respond in a minimum of 350–500 words in a Microsoft® Word® document using APA format and citation style.
Minimum Submission Requirements
Respond to all the checklist items in a thorough manner.
Submit your response using correct English grammar and spelling.
If
work submitted for this competency assessment does not meet the minimum
submission requirements, it will be returned without being scored.

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