The most difficult part of journaling is finding a place to begin. Literature re

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The most difficult part of journaling is finding a place to begin. Literature relating to journal writing, suggests that one of the best ways to get started is to begin with yourself. Talking about your own thoughts about sustainability and any ideas that you feel make this course personally relevant for you will provide you with a starting point that will help you to transition into the journals. This reflection will be deepened by considering the two provocation pieces on sustainability and linking in any relevant course readings that you care to draw on. This is not an essay so make sure that you don’t fall into the trap of trying to prove a point or argue a position. The idea is to consider your thoughts, feelings, reactions and assumptions related to the topic at hand. Please note that we are not requesting personal information that you are uncomfortable in sharing. You will need to use your discretion regarding the level of information you will submit.
The term sustainability has a range of different meanings and in this course we will consider how these different meanings can create a strategic opportunity for business or a barrier to change depending on how they are managed. Throughout the course we will use provocations to inspire you to think about something from a new perspective and thus advance your learning. These provocations may take the form of video clips, music, artwork, poetry, philosophy or other non-business oriented works. By drawing on ideas from different disciplines we believe that it is possible to generate new insights.
In this first journal entry:
Take some time to watch the following three provocation pieces:
Unilever’s Sustainable Living Plan: Making sustainable living commonplace for 8 billion people [7.45 min].
Annie Leonard – The Story of Stuff [21:24 min]. https://www.youtube.com/watch?v=If7_R6SFf7k
Optional Activity: There are numerous videos on The Story of Stuff Project website which you may find of interest. https://www.storyofstuff.org/movies/story-of-stuff/
After reading Chapters 1 and 2 of Hart (2010), reflect on the positions in each of the videos. Respond to several of the following prompts in your reflection. In addition to delving to understand your own reaction to these videos, your journal entry should also draw on some concepts that you’ve encountered in the course texts:
What essential claims are being made by each organization? What is your own view of the validity of these claims? Why do you think you have this view?
What basic assumptions do those claims depend upon? How are these consistent with or different than your own assumptions?
What basic values can you infer? Are these similar to or different from your own values? In what ways?
What tensions or contradictions exist in the underlying assumptions in each of these provocations? What are the tensions or the contradictions in the way that you think about sustainability?
How might we seek integration (vs. tradeoffs) across those tensions in the two provocations? Under what assumptions or values might they be seen as creative tensions versus contradictions (i.e. generate insights and innovative responses rather than negative reactions)? How might you shift your own assumptions in order to generate creative tensions rather than contradictions?

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