Talk about the marketing of clopidogrel drug You have to write in marketing vis

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Talk about the marketing of clopidogrel drug
You have to write in marketing vision in these points:
Executive Summary
Term Project: Provide 6-8 statements that reflect the key realities and future state of your project. Make sure these statements link to the most important learnings
from your presentation.
Sample Executive Summary
●Product X is a market-leading hypertension therapy. It is often used first-line, and is well established among cardiologists and internists. General practitioners represent a challenging but profitable source of future prescribers.
●Company X will continue to invest heavily in Product X, as it is a key cash driver in their portfolio.
Competitive activity will increase significantly in the next 1-2 years, with a potential negative impact on brand loyalty, market share and reimbursement status.
●The current advertising strategy is sound overall, but new reasons-to-believe claims will be tested to strengthen differentiation versus competition.
●Patient compliance is a key opportunity for growth. Short-term, the brand will focus on pharmacy-based refill efforts. Longer-term, LCM programs will focus on simplified dosing regimens.
Tactical spending will increase 4% next year as we invest in LCM, while prescription volume will increase 6% behind continued market-leading levels of promotion.
The Analysis Hierarchy
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Situation Analysis
Internal
External
Threats
Opportunities
Weaknesses
Strengths
Competition
PEST
Term Project: The Situation Analysis portion of the marketing plan your product will include at least a competitive analysis, a payor analysis, a SWOT/PEST analysis, and its role in the your company’s portfolio.
Budget competition
Generic Competition
Product Category competition
Levels of Competition
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Product form competition
Term Project: Create a “levels of competition” chart for your product, including key current and future products, procedures, and services.
Term Project: Develop a basic SWOT analysis (about 5 points each) for Product YOU. The key elements we discussed should be included, as well as any other attribute especially critical for your product’s success. Keep in mind your marketing plan will need to address turning weaknesses into strengths and threats/strengths into opportunities.
جاري التحميل…
Key considerations For SWOT analysis
Strengths:
Advantages of proposition?
Capabilities?
Marketing?
Opportunities:
Market Development?
Competitors vulnerabilities?
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Weakness:
Product Attributes?
Internal capabilities?
Threats:
Political/legislative effects?
Competition?
Market development/ demand?
PEST(LE) Analysis
Term Project: Develop a basic PESTLE analysis your product, including all six areas. The key elements we discussed should be included, as well as any other attribute especially critical for your product’s success.
Key considerations For PEST analysis
Political:
Current legislation?
Regulatory process?
Reimbursement?
Social:
Demographics?
Consumer attitudes/opinions?
Advertising /publicity?
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Economics:
Economy situation/trends?

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