Psychographic Segmentation To experiment with psychographic segmentation, discov

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Psychographic Segmentation
To experiment with psychographic segmentation, discover what VALS type you are by going to http://www.strategicbusinessinsights.com/vals/presurvey.shtml and taking the VALS Survey. Report on your primary and secondary VALS segment profile (provide the description, not just the segment name). Do you think the results of the survey accurately describe you? Why or why not? From a practical standpoint, how might a company use VALS?
Strategic Business Insights – The US VALS Survey
http://www.strategicbusinessinsights.com/vals/presurvey.shtml

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