Prompt: Based on your personal observations on advertising, what is the most imp

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Prompt: Based on your personal observations on advertising, what is the most important trait of effective advertising?
Introduction (5 points) – The introduction is present and well structured, meeting the general needs of an introduction (presenting problem, stakes, and thesis) without “overtaking” the paper.
Thesis (10 points) – The paper has a thesis, the thesis is well-suited to the needs of academic writing, and it accurately reflects the priorities of the paper.
Please note that, given the structural importance of the thesis, that problems of with the thesis may have grading ramifications well beyond the 10 points of this category.
Reasoning (15 points) – You adequately explain why you hold the position stated in your thesis. Reasoning is relatively free of egregious errors or faulty appeals.
Examples (10 points) – You use relevant examples to support your point. You effectively communicate how these examples support your point. The examples do not overtake your paper.
Clarity, Style, Structure (15 points) – A reasonable reader can read your paper without getting lost. The paper uses good academic habits to structure its discussion. The paper is appropriate for an academic audience on this topic.

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