Often entrepreneurs will develop an idea without a specific customer in mind other than themselves. As Seen On TV see thousands of these product ideas that an entrepreneur develops because they like it. However, when the product is tested there is not a market for it. Before you develop the value proposition, it is important to define who the potential customer may be. Prepare a one-page summary of who your potential customers are and why your product or service idea would matter to them. Provide as much detail and at least two cited sources to support your assumptions. Students will need to find at least 3 sources of supporting data and include those sources (in-text citation and reference list) in the assignment.