Market Analysis Using Zip Code Data

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  1. Use  (Links to an external site.) to evaluate these zip codes: 80903 and 08817.
  1. Answer the following in either a 1-3 slide PowerPoint presentation OR a 1-2 page written response:
    1. How would you describe the two markets overall?
    2. What types of opportunities exist? What are the challenges?
    3. Would you build a frozen yogurt franchise in either of these locations? (Assume no current competition)
    4. If no, what type of retail outlets would you consider for these two locations
    5. Overall, provide a brief description of who lives in each the zip codes what defines each of the zip codes?
    6. What are strengths and weaknesses, from a business perspective, of each zip code, e.g., population density, income levels, culture?
    7. Yes or no, are you building a frozen yogurt shop in this zip code?
    8. If you determine that frozen yogurt is a poor idea, what type of retail establishment or service business (nail salon, gym?) would you place in this zip code? Provide a reason using the data, for your choice.

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