Discussion question assignment: Responses to discussion question topics should b

For This or a Similar Paper Click Here To Order Now

Discussion question assignment: Responses to discussion question topics should be a
minimum of 250 words.
How do you evaluate a product or service? Provide an example.
How do Marketers Measure Quality and Customer Satisfaction? Provide an example.
New businesses are frequently launched as a means to smooth over
dissatisfaction with a current glitch in the industry. Pick some
industry and solve its customer dissatisfaction problem(s). For example,
if you find flying annoying, or you’re not happy with your dentist,
what changes could you make to enter that industry and enhance customer
satisfaction (and be profitable)?
At times, there is a segment of customers with whom a company
doesn’t want to encourage relationships. For example, companies like
Nordstrom and L.L. Bean have had to scale back formerly generous return
policies because customers had taken advantage of them. In somewhat of a
backward design in customer relationship management, companies like
Walmart and Home Depot flag customers who return three or more things in
two months. Select one company and research its return policy. Discuss
whether it has a strict or more of a lenient return policy (or somewhere
in the middle)? How can the policy affect customer relationship
management?
When the marketing department makes a change in strategy that
increases sales by 15%-20%, how might that impact other company
departments? Choose a department like warehouse, installation, call
center or other departments, and give a brief description of that
impact. What might be the impact on customer relationships?
Please include at least two academic sources for your research beyond the textbook. Cite and source in APA format.

For This or a Similar Paper Click Here To Order Now