Category: Marketing

There are two parts, the Durex VDay Campaign Proposal and the Lysol Dynamic Emails. The 2 parts of the assessment are as follows: 1)Using the Durex V-day Campaign overview for reference, please provide a proposal for the project leveraging the provided BAM proposal template.
2) Using the Lysol Proposal for reference, please write a creative brief (no template provided) for the creative team including a timeline with milestones and touchpoints (assumptions can be made for final delivery date, client feedback time, etc.)
The following brief concerns the Lysol Dynamic Emails:
Brief: The attached proposal is for BAM to create dynamic emails for Lysol leveraging external data. You are requested to develop a creative brief for the creative team including a timeline with milestones and touchpoints (assumptions can be made for final delivery date, client feedback time, etc.)
The Durex campaign and BAM proposal template are attached. As well as the Lysol proposal to write a creative brief.

Task summary:
Dear Freelancer,
please complete a report on how to start a pet probiotics company in the US.
Full order description:
Dear Freelancer,
please complete a report on how to start a pet probiotics company in the US. Add to the paper attached that the client wrote180 mins for research and data analysis.
MAIN DETAILS:
For example, actual data from stores is needed, and there needs to be more data in the field to support this. Conclusions are also needed to articulate how to sell the product. What paperwork and materials are required to be on the Amazon platform? Where should the product be packaged? Where is the best place to enter the US from? A marketing strategy is needed. Is raising pigs and chickens in the US necessary to have both veterinary bacteria? Is it essential to partner with a US company for distribution? Do you think of FDA approval? What pet probiotics are available on the US market? Powder or others? What paperwork is required if selling on Amazon or other online platforms? Do I need to create a company in the US and distribute and sell through that company?This report needs to be very detailed and have an in-depth analysis of the pet probiotics market in the U.S. At the same time, this is a GUIDE for people who are planning to start a pet probiotics company in the U.S. to know how to start their business
client’s comment: “I need more data to support the analysis and the analysis should be in-depth”
UPDATE:” I have a half done reportYou can make deletions or additions to the report, or you can help me embellish the form to make this report look more like a formal”

This is a term project based on using the 8 steps in digital marketing (STEPS 1 AND 2 ARE COMPLETE, JUST 3-8, will provide picture of steps below) Based on Zenith Boot Company (Not a real brand, will provide details below, as well as formatting)
″The final term paper (your Digital and Social Media Marketing Plan for Zenith or your own business) will be 10-12 pages long and must be presented professionally. It will include a title page, table of contents, the abstract you presented in Module 1, and the annotated bibliography you developed in Module 2. Utilizing the APA format, the paper must by typed using 11 or 12-point type and double-spaced, with one-inch margins.″

Read Chapters 1 and 2 of the attached textbook
Module 1 Case Study
Emma, a talented graphic designer, decided to build her personal brand on social media. She created a unique Instagram account showcasing her creative designs, sharing her design process, and providing valuable awareness into the world of graphic design. Emma aimed to establish a strong personal brand with the objective of differentiation – setting herself apart from other designers and coherence – ensuring that her online persona aligned with her expertise and style. Over time, Emma successfully gained a significant following and recognition in her niche. However, she faced the challenge of audience understanding – she wasn’t sure if her audience truly comprehended her design philosophy and how it differed from others. Additionally, she struggled with the objective of memorability – she wanted her followers to remember her distinct style and seek her services when they needed design work.
Questions:
How can Emma enhance her audience’s understanding of social media to ensure her followers grasp her unique design philosophy and differentiate her from competitors?
What strategies can Emma employ to improve the memorability of her personal brand, making sure her followers remember her distinct style and seek her services when they require graphic design work?

Read Chapters 4 and 5 of the attached textbook.
Questions:
What are some real-world examples or personal experiences that illustrate the significance of adhering to the “Do’s and Don’ts” of Twitter? How have these guidelines influenced the effectiveness of individuals’ personal branding or the perception of their online presence on the platform?
Readings:
Review this week’s learning focused on the Do’s and Don’ts of Twitter
Search the web and review literature from the library

Question- What is the Gap Model of Service Quality? Describe the five gaps and give examples of each.
Book needed- (S) Marketing Management
Greg Marshall & Mark Johnston, 2023 4th edition
McGraw Hill
ISBN.13: 978-1-264-15538-5
Page 280-283

Question- Compare and contrast the production orientation, the sales orientation, the differentiation orientation, the market orientation, and the relationship orientation.
Book needed- (S) Marketing Management
Greg Marshall & Mark Johnston, 2023 4th edition
McGraw Hill
ISBN.13: 978-1-264-15538-5
Page 8-12

Design a quantitative study for your Netflix based off the attached research framework document.
Provide a written document that addresses the following:
• How will quantitative research be used to address the business challenge? What can be learned from a quantitative survey that would not be available from qualitative research or existing (secondary) research?
• Define the population to study and its estimated size.
• Outline the sample and determine the appropriate sample size. (Use the calculator https://www.surveysystem.com/sscalc.htm#two or another sample size calculator). Note the confidence level and confidence interval (margin of error) for the sample size. Provide any explanatory rationale for the sampling strategy.
• What type of survey methodology is recommended for this survey? Why?
• Describe the topics to explore in a survey. (You do not need to create your questionnaire).
Document may be whatever length is necessary to convey the required information. It should be written as a business document – assume this will go to the brand marketing director – and not as an academic paper. However, you should still cite any sources you use, with in-text citations and a page of references at the end, following APA style. A cover page is not necessary. Please provide the links to sources.

2) Look at their social media profiles- Pinterest, X, Facebook & Instagram and see how they are using these for SEO and how the social media results are appearing on searches. You can choose two social media platforms where the websites have accounts. Then, you will need to look at the most recent 10 posts and see if they are referring to their websites. If so, how many of these posts contains the website URLs? Share screenshots as and where required.