Book suggested: Essentials of marketing: a marketing strategy planning approach/

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Book suggested: Essentials of marketing: a marketing strategy planning approach///// pg 610 CaseStudy 14. This case study is BASED ON the ITALICIZED QUESTION. All the information you need is in the case study but more information is on the internet and please site. NOTEE: 5 pages should be the synopsis and on the 6th page write a summary presentation on the synopsis you have written .

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