Blue Nile Case – Case 1

For This or a Similar Paper Click Here To Order Now

  1. What are some key success factors in diamond retailing? How do Blue Nile, Zales, and Tiffany compare on those dimensions?
  2. What do you think of the fact that Blue Nile carries many stones priced at $2,500 or higher, whereas a large fraction of the products sold from the Tiffany website are priced at around $200? Which of the two product categories is better suited to the strengths of the online channel?
  3. What do you think of Tiffanys decision to not sell engagement rings online? What do you think of Blue Niles growth into the non-engagement category?
  4. Given that Tiffany stores have thrived with their focus on selling high-end jewelry, what do you think caused the failure of Zales upscale strategy in 2006? What products should Zale focus on?
  5. Which of the three companies do you think is best structured to deal with weak economic times?
  6. What advice would you give to each of the three companies regarding its strategy and structure?

For This or a Similar Paper Click Here To Order Now