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- What are some key success factors in diamond retailing? How do Blue Nile, Zales, and Tiffany compare on those dimensions?
- What do you think of the fact that Blue Nile carries many stones priced at $2,500 or higher, whereas a large fraction of the products sold from the Tiffany website are priced at around $200? Which of the two product categories is better suited to the strengths of the online channel?
- What do you think of Tiffanys decision to not sell engagement rings online? What do you think of Blue Niles growth into the non-engagement category?
- Given that Tiffany stores have thrived with their focus on selling high-end jewelry, what do you think caused the failure of Zales upscale strategy in 2006? What products should Zale focus on?
- Which of the three companies do you think is best structured to deal with weak economic times?
- What advice would you give to each of the three companies regarding its strategy and structure?
