Assignment Description: You are required to submit a research proposal A resear

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Assignment Description:
You are required to submit a research proposal A research proposal is
simply a structured, formal document that explains what you
plan to research (ie. your
research topic), why it’s worth researching (Le your
justification), and how you plan to
investigate it (i.e. your practical approach).
. Your research proposal should
align with topics in the marketing or advertising fields
and be oriented towards full research. Your
proposal must relate to your
discipline-specific pathways programs.
Tasks to be covered
Title:
• A title that captures the research aim
• The title should be specific for your
research, not a general title.
Introduction
.
• Include a highlight of its importance (a
hook)
Introduce the research with brief information
The aim of the research
The objective of the research
Set up the coming sections
Literature review :
.
Summarise a few of the main literature related
to your topic.
Make sure that this is related to answering some
of your objectives.
Methodology :
Include the elements of the research design
such as research strategy and approach.
You must also include ethical
consideration and research motivation. For
example, define what is ethical consideration
in general and include if there is an
ethical issue you must consider it and how you
will avoid it
.
Ethical consideration:
• Define and explain what research ethics is
• Explain any ethical issue you might face in
your research
Motivation:
• Explain why you chose this topic
• Explain how this topic might help your
career
Limitation;
• Explain what limitations you may face in
your research.
Timeline
Exhibit how long will take your team to
perform the full research
.
Budget:
Exhibit how much you will need to cover the
expenses to conduct the full research and give details of these costs
Criticality and Reflections
• Explain the meaning of criticality in research and why it is important?
Conclusion
• Recall the research proposal’s aim
• Explain how it is original research and important

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