1. Research Company :BAOZUN 2. Related materials: See the uploaded attachment fo

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1. Research Company :BAOZUN
2. Related materials: See the uploaded attachment for introduction
3. Group topic: Baozun E-commerce’s net profit loss of 220 million yuan in 2021: The decline in satisfaction and retention of online shopping users in the e-commerce market leads to the decline in the company’s performance.
4. Project Description: Based on BAOZUN financial report data, study the problems of Chinese netizens in the e-commerce market in the e-commerce shopping process, and propose customer satisfaction solutions to improve the company’s revenue.
I need you to:
Formulation of questionnaire and data collection (the questionnaire is designed for online shoppers, used in the satisfaction survey, but from the pre-sale, sale, sale after a questionnaire), at least 20 copies of survey data, needs to show statistical data, the analysis indicates that the user is where a link appeared dissatisfaction phenomenon, lead to customer losses.(2-3 pages)
Discussion and suggestions (directions can be as follows:20% high-value customers, customer purchase service management, customer-centered training management for all employees, service marketing mix — reducing marketing costs and improving effects, etc., it is better to discuss and analyze with the theoretical model of courseware)(4-6pages)
Baozun is A brand e-commerce agent operation company, but the focus of our research is the customer value at the C end of its market, and we should not deviate from the UPSTREAM B end customers.
Use as many references as possible to support your theoretical ideas, especially discussions and suggestions.

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